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Home / SEO / Google is testing Rich Snippets in it’s search results. Is your website ready for it?

Google is testing Rich Snippets in it’s search results. Is your website ready for it?

08 Apr, 2013 By Saidul Hassan · Filed Under: SEO

 Google is testing Rich Snippets in it’s search results. Are you ready for it? Use the Rich Snippets Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.

Google has added a new help documentation section in Help articles › My site and Google › Creating Google-friendly sites › Rich snippets (microdata, microformats, RDFa) under Webmaster Tools Help. Here is the content index:

About rich snippets

  • Rich snippets (microdata, microformats, and RDFa)
  • About microdata
  • About microformats
  • About RDFa

Tools and tips

  • Rich snippets testing tool
  • Nested items
  • Rich snippets not appearing

Rich snippets types

  • Breadcrumbs
  • Events
  • Music
  • Organizations
  • People
  • Products and shopping
  • Recipes
  • Review ratings
  • Reviews
  • Videos: Facebook Share and RDFa

schema.org FAQ

 

Now, lets look at a search result page with rich snippets. You may not see this kind of snippets all the time since Google is still testing this feature and periodically shows on selective search phrases and results. I had luck with search for my all time favorite Swedish heavy metal band Opeth. Here is what it looks:
opeth - Google Search

Intriguing ? Now check for yourself at Google’s beta rich snippets testing tool at Webmaster Tool. Below is the result I got for last.fm URL. Almost all WP blog is built with some of these rich snippets (mostly tags) and you should see more or less. Here is the rich snippet I got for my personal blog.

 

Rich Snippets Testing result for opeth’s url on last.fm:

Webmaster-Tools-Rich-Snippets-Testing-Tool

 

And here is the extracted rich snippet data for this blog.

 

 

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Saidul Hassan

Managing Partner at Up Arrow Consulting
COO at Up Arrow Consulting, MCC manager, & Technical SEO consultant. Certified Google Partners and Microsoft Bing Ads Accredited Professional, Python enthusiast, wannabe SysAdmin. Graduated from School of Management & Business Administration (SOMBA), Khulna University.
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First published on 27 Aug, 2011 · Last updated 08 Apr, 2013 ·

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